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New keyword research tool
We all know the Long Tail is important to keyword research for search engine marketing. This recent keyword analysis by Hitwise from US data showed that top 1,000 search terms account for just 11% of...
View ArticleKeyphrase Analysis Tools
Tools to determine target keywords are well-established. But new tools – see Market Potential / Market Demand Tools – provide a lot more analysis of market potential or customer demand for products...
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Using Google Analytics to Audit and Improve SEO
Using Google Analytics to Audit and Improve SEO Here is a post explaining a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic. In this post I...
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SEO for markets with low search volume
No keyword searches to build a strategy off? No problem! Or an opportunity at least Value: ★★★★★ Our commentary: A recent blog post from Rand @ SEOMOZ really caught my attention this week. In many...
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Using the Google toolkit to identify good performing keywords and execute...
A six stage approach to keyword research for SEO In Part Two of this 12 part guide to website optimisation, I explored competitor analysis for SEO. I continue our SEO theme in this guide where I will...
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Keyword Research Tool Übersuggest
A tutorial showing how to find the keyword qualifiers that Google prompts searchers with There are a good set of tools available that aim to make compiling keywords easier; we have documented a range...
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An introduction to keyword research for SEO
A 3 step guide to DIY Keyword Research While many larger companies have agencies to work on keyword research for them, many smaller companies don’t. To help companies who need to work on their own...
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Tools and Techniques for understanding consumer search behaviour
In March I covered how one can start to evaluate and forecast the potential benefits of SEO by considering the possible traffic volume that individual keywords and phrases can drive to your website...
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A briefing on the new Google Keyword Planner
5 key features and differences of Google’s Keyword Planner As many of you know, the Google Keyword Tool has been sunset and in some accounts has already been replaced by the Keyword Planner. There has...
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Choosing the right target keywords for SEM
How to avoid 5 common keyword research mistakes for Search Engine Marketing Choosing the right keywords for your PPC campaigns and SEO can be a real challenge. For example, do you target only niche...
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Keyword research for Ecommerce
A 5 step tutorial on using SEMrush and other tools to improve SEO and PPC keyword targeting for online stores When growing your online store, every bit of knowledge you can get counts. Any mistake,...
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Building a Search Marketing Funnel
Advanced Keyword Research using Search Engine Marketing funnels Since search is the main source of new sales and leads for many businesses who get it right, the competitive landscape has become even...
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How to track on-page SEO content results using Webmaster Tools Search Queries
An example of using GWT to track changes in keyword performance through time Since the rise of 'not provided' keywords in Google Analytics, SEOs have had to rely on multiple data sources to track the...
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The State of Search Marketing 2015 [Infographic]
New consumer insights showing the importance of search in different sectors When I'm asked by people who are starting new businesses where they should focus their online marketing, search marketing is...
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The Psychology of Search
How do your prospects really search? New research shows the need to go beyond simplistic keyword lists This new research from Blue Nile is aimed at helping marketers better understand how people search...
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A tutorial on KeywordTool.io
How to tap the potential of Google’s search Suggest for multilingual search and better understanding of online search behaviour As SEO has evolved, so too has the process of keyword research/analysis....
View ArticleUnderstanding “digital brand awareness and recall” based on primary traffic...
Direct traffic is a great indicator of brand strength - marketers should consider its use as a KPI How a brand drives its traffic in the online arena is one of the most important things for any digital...
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